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Private Medicare-Are Marketing Curbs Just the Beginning?
Beginning of article
Last month, the Centers for Medicare & Medicaid Services took aim at the hard-sell and "unscrupulous" practices-cold calls, unsolicited pitches, churning-that some insurers have used to market their private Medicare health plans. Reactions to the proposed rules have varied.
AHIP, the health plan industry trade group, says the new rules will bolster beneficiaries' confidence in the information they get. FP John Murphy, president of the American Geriatrics Society, calls them "good first steps" to protect vulnerable seniors, although he adds that "end runs" are possible around any system we put in place. For its part, the National Association of Insurance Commissioners has been …
