ABSTRACT
There is a growing body of literature which argues that technology enhances teaching and learning processes in higher education. The adoption of teaching and learning technology such as elearning and the learning management systems (LMSs) is also on the rise among higher education institutions. The patterns of this growing trend are also incoherent and inconsistent. In addition, there is no general agreement on the meaning of concepts of adoption and use within academia. In the midst of the existing conceptual stampede it remains difficult to adequately explain emerging patterns. This paper explores a possible framework for the analysis of objective (goal)-directed …