One result of the 2007 federal election has been a further decline in Nationals' representation. In this article, I explore the reasons for this, focussing on the Nationals' inability to frame their defence of rural Australia in a way that attracts widespread support. In its own analysis, the Party blames its decline on demographic change- the continuing depopulation of traditional rural seats and the changes wrought on others by intra and inter state migration (National Interest, 27 May 2007). Implicit in this explanation is an acknowledgement that the Party has no appeal outside its regional and sectional base: as rural populations decline so does the Party because its ideology has …