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Legislators' Advertising Messages in Seven State Campaigns in 1986
Beginning of article
Ad messages reflect image more than action.
During election season, campaign messages highlight personal qualities of legislative candidates-yet at the same time these political communications transmit perceptions of governing bodies to which the candidates aspire. Selected ideas are conveyed in campaign advertising as part of the appeal for votes. Words and pictures dispatch bits of information about both Congress and the state legislatures.
Campaign advertising is considered one vehicle of media contact, in some perspectives "more effective than news in carrying a message" to the voter.1 For presidential campaigns, we have studies of campaign advertising and of free …
