Search by...
- Keyword
- Title
- Author
- Subject
- Publisher
Results should have...
- All of these words
- Any of these words
- This exact phrase
- None of these words
Keyword searches may also use the operators
AND, OR, NOT, “ ”, ( )
AND, OR, NOT, “ ”, ( )
Understanding China's Middle Class
Beginning of article
Targeting key segments of Chinas diverse and rapidly emerging middle class will be crucial as household incomes rise
Gone are the days when companies looked at China as a monolithic land of 1 billion potential customers. Companies are now focusing on how to capture small segments of China's giant market, and none of these segments is as attractive or as full of potential as the country's rapidly growing-and multifaceted-middle class. As China's economy continues to grow, more people will migrate to China's booming metropolises to find better-paying jobs. These working consumers, once among the country's poorest, will steadily climb the income ladder and join the new middle class. …
