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Web Site Story
Beginning of article
Think Web sites are expensive luxuries only big banks can afford? Think again!
R.A. "Bobby" Pritchett, the chairman, president and CEO of Planters Bank & Trust Co disagrees. His bank in west-central Alabama has 11 employees, $14 million in assets and a great Web site that didn't cost a fortune (http://www.planters bank.com/). How did he do it?
About a year ago, Pritchett decided to use the Internet to let people know about his bank, the only bank in Thomaston, Ala., (population about 500) and to make it easier for his customers to communicate with him. The first step Pritchett took was to get ideas about what information to include on his site. To do this, he surfed …
