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Social Networking: The View from the C-Suite
Beginning of article
Many CEOs acknowledge that social networking is here to stay. However, many still regard it as a fad. These CEOs will do well to read this article, where they will learn why they need to adopt social networking right now and how they can discover its power and realize their expectations for Return on Investment.
Consider this scenario: The marketing director of a Canadian retail chain has been trying to convince his colleagues that the company should try out networking tools like Facebook, Twitter, or YouTube to build relationships with customers. He sees that networking technology is being adopted by the corporate world and moreover, he urgently needs a cheap way to shore up his …
