Since 2001, Canada's successive federal governments have gone to great pains to explain the military intervention in Afghanistan to Canadians. In spite of these attempts, communicating with the public about Canada's involvement in Afghanistan has been a challenge for political leaders. Many commentators have been critical of the Canadian government's communication strategy and have alleged that disapproval for the mission was greatly influenced by the inability of Canadian officials to present a clear and transparent public message on Afghanistan.' Though this view is widely held, there has been no rigorous empirical examination of the content of the official discourse on the Canadian …