School psychologists engage in numerous activities that enhance children's learning and mental health. However, many school administrators, teachers, parents, and students have a limited understanding of school psychology and few direct experiences with school psychologists. Do our stakeholders know who we are, what we do, and why we are important resources for them? In an age of state education budget cuts, reductions in school district staff and programs, school accountability demands, family financial crises, three-tiered service delivery, expanded provision of school mental health services, and numerous other impacts, it is that school psychologists promote that we are essential and …