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Is Your Agricultural Program Branded for Success?
Beginning of article
Starbucks. McDonald's. Target and Wal-Mart. Ford, Chevy and Toyota. John Deere and Caterpillar. It doesn't take long for images of these American icons to enter our thoughts when we see their logos. They each have brand power, a strong reputation with consumers and the power to influence the way we think. Does your agricultural program have the same characteristics?
This thought may not have crossed your mind before, but as we continue to face more urbanization, shrinking production agriculture and the continued challenge of limited educational resources, it is essential that we think of our programs as many of the aforementioned companies do.
Great! Yet another thing I …
