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As Chinese consumers spend more time online, foreign companies should deepen their knowledge of domestic social media platforms.

Much has been written of late about the PRC governments efforts to control and censor the Internet. The governments censorship of websites is an important issue, but it is not the top priority of the country's 420 million Internet users (netizens). Their top priority? Connecting with other Chinese online. The Internet has opened access to information for ordinary Chínese citizens m ways that were unimaginable just a few years ago. Coming from a world where information was pre -filtered by editors at state-run media, China's Internet is freewheeling by …