The Codes of Gender: Identity & Performance in Popular Culture
By Sut Jhally. Media Education Foundation, 2009. DVD, $275.
This provocative DVD provides a critical analysis of gender. Sut Jhally, a professor of communications at the University of MassachusettsAmherst, bases this analysis on the work of Erving Goffman as published in the book Gender Advertisements. Goffman's book was published in 1988, but his analysis of gender in the media is as relevant today as it was 23 years ago.
Jhally, who wrote and directed the film, begins "The Codes of Gender" with an analysis of the differences between gender and sex. His definitions might lead the viewer to believe …