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Social networks have become ingrained as a daily part of our lives in today's culture. Sites like Facebook, Twitter, and YouTube have continued to expand their reach while new services, like Google+, have launched and grown rapidly in their own right. Social media experts believe that it's time for governments to harness these tools - using the private sector's successes and failures as a guide.

These new Web technologies provide you with an unprecedented opportunity to reach and be reached by the populations you serve. Health and human service agencies have started to leverage social media as a communication tool. Programs like Temporary Assistance for Needy Families and the …