2012 WINNER: Vision
Industry: Food and facilities management
Based: Gaithersburg, Maryland
Annual revenue: $8 billion (North America)
No. of employees: 125,000 (North America)
What it does: Provide food and facilities management services to 10 million consumers daily.
A few years ago, the recruiting team at Sodexo Inc. noticed a growing trend of job seekers using mobile devices to access job postings and career sites. But when they landed at websites that weren't optimized for mobile use--including Sodexo's--the sites wouldn't work.
"We knew we needed to do something or we were going to lose traffic," says Arie Ball, vice president of sourcing and talent acquisition. For a company that recruits 4,500 executive and management positions every year, that was a risk it didn't want to take.
Sodexo also believes mobile will help the company recruit minorities, which is critical to the company's rigorous diversity goals. "Minority groups--once thought to have the least computer access--comprise the largest group of mobile users," Ball says.
According to the Pew Research Center, 51 percent of Latinos and 56 percent of African-Americans access the Internet via a mobile device. And 38 percent of black and Latino smartphone users go online mostly using their cellphone. To increase traffic among more diverse …