A Thoughtful Media Relations Effort Can Improve Your Pension Press Coverage

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For decades, public pensions flew under the radar of journalists, but those days are gone forever. Today, public pensions face challenges that fascinate reporters, who often fail to understand the complexities involved. In response to this situation, the Illinois Municipal Retirement Fund created an initiative that helps reporters, editors, and legislators understand how the fund works. These techniques have created a positive change in the way IMRF is portrayed in the press, and they can be used and adapted to help other organizations do the same.

NEWS BACKLASH

Negative coverage of employee benefits - centering on public pensions - has increased substantially in recent years. …