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Who Are We Talking to about Employee Communication?
Beginning of article
We are our own worst enemies when it comes to ensuring that managements give appropriate resources to internal communication.
Major multinationals know better--that's where most of the best employee communication programs can be found. As we examine increasingly smaller organizations, program quality and quantity generally deteriorates. So, we can anticipate the big getting bigger, and the small becoming smaller unless we can instigate some changes. Science fiction writers who envisage the world of the future being run by huge multinational corporations may not be far wrong!
What the big companies know is that it is useless and wasteful to try and take any advertising or …
