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OVERVIEW: Is it necessary or even possible to apply the management technology of open innovation to all projects in the same way? An analysis of the practices used in different product development projects in the same European medical company shows that commercially successful projects did apply many of the best practices for open innovation. However, projects were not equally successful. The outcome seems to be highly influenced by the type of collaborative arrangements used and their application. In particular, the analysis indicates that organizational factors seem to be indicative but not sufficient for success, and some open innovation practices were more successful than others. The …