Search by...
- Keyword
- Title
- Author
- Subject
- Publisher
Results should have...
- All of these words
- Any of these words
- This exact phrase
- None of these words
Keyword searches may also use the operators
AND, OR, NOT, “ ”, ( )
AND, OR, NOT, “ ”, ( )
How Companies Can Benefit by Addressing Privacy Issues
Beginning of article
The information-gathering techniques that spur the growth of global trade also give rise to a paradox: As obtaining information becomes easier, more individuals and regulatory agencies are calling for stricter limits on the collection and dissemination of personal data.
Instead of seeing this development as a threat, leading busi-nesses view privacy protection as a way to enhance shareholder trust, build their brand name, avoid costs, mitigate risks, improve customer satisfaction, and generate potential new sources of revenues. For example, while 35 million Americans spent about $45 billion online in 2000, some researchers estimate that U.S. companies lost out on another $12.4 …
