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Crafting the National Pastime's Image: The History of Major League Baseball Public Relations
Academic journal article from Journalism and Communication Monographs, Vol. 5, No. 1
Beginning of article
William Hulbort went: to the door of his hotel room, locked it, put the key in his pocket, and explained to his astonished guests that he wished "to make it impossible for any of you to go out until I have finished what I have to say to you."1 Hulbert, owner of the Chicago White Stockings, then outlined to the owners of the other major clubs of professional baseball players how they could turn the game of baseball into a profitable business. As they formed the National League of Professional Base Ball Clubs (NL) on 2 February 1876, these owners established a method for organizing the business operations of Major League Baseball (MLB) that has lasted until today. Hulbert's partner Albert …
