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When I ask advice about travel, a car, or any other costly purchase, I hate it when the salesperson says, "So, what are you looking for?" If I knew the answer, I would not have asked in the first place. I want the authority figure to guide me to the best product around, that is all. The salesperson recognizes, however, that his products satisfy a range of different needs, and without knowing that I want good gas mileage and reliability rather than aesthetic appeal and quick acceleration, he cannot recommend the Focus or the new Thunderbird.

"What Bible do you recommend?" is now the same kind of question. In the 1950s and 1960s, the choice for Protestants was largely between the …