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Planning Ahead
Beginning of article
No one likes budgeting and forecasting, and nearly no one is satisfied with the results. A variety of innovative software companies recognize this and are embracing new strategies, the Internet, and other technologies to make the process more productive.
"What's wrong with planning? "It's unproductive, and it doesn't satisfy management," answers Larry Kerber, vice president of product marketing at Comshare. The reason, he says, is that the process doesn't link the company's financial strategies with the way resources are allocated."No one believes that budgeting is worth the effort put into it, but it's the process that's broken," says Adam Thier vice president, product …
