Canada and the New Public Diplomacy

Beginning of article

Assistant Professor, Department of Communications, University of Ottawa; and Special Adviser (Communications), Policy Planning Division, Department of Foreign Affairs and International Trade. The views in this article reflect those of the author and do not necessarily represent the positions of the government of Canada. I would like to thank members of the Policy Planning Division and the International Cultural Relations Bureau at DFAIT for their insights. I am also grateful for the detailed comments from the anonymous reviewers.

INTRODUCTION

We are witnessing a fundamental shift in how nations manage their international relations. National interests are advanced abroad …