Foreign Military Sales Policy Changes, Clarifications, and Initiatives

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I recommend changing the "S" in FMS to "C" for Customer. There is a simple explanation for the difference between marketing and selling. Selling is getting rid of what you have in your inventory. Marketing is understanding your customer before you build your inventory. Pushing a product, or hard selling, is not marketing. Marketing requires customer focus and provides a product or service that is tailored to the customer's continually changing needs. The "win win" of marketing is a satisfied customer who trusts the supplier to continue to provide a quality product or service.

Foreign military sales is governed by the Foreign Assistance Act 1961, as amended, and the Arms Export …