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Newspapers: A Lost Cause? Strategic Management of Newspaper Firms in the United States and the Netherlands
Academic journal article from Journalism and Mass Communication Quarterly, Vol. 76, No. 4
Beginning of article
Newspapers: A Lost Cause? Strategic Management of Newspaper Firms in the United States and The Netherlands. Patrick Hendriks. Dordrecht, The Netherlands; Boston & London: Kluwer Academic Publishers, 1999. 251 pp. $72 hbk.
Patrick Hendriks, formerly at the University of Amsterdam's School of Communications Research and now working for his publisher, studied how the newspaper's "economic fundamentals" and "industrial context and strategies" have changed over ten years (roughly 1987-1997), and drew conclusions about the newspaper's future as a product, organization, and industry. Hendriks discusses in detail, including plenty of statistics, the industry's economies of scale, …
