What do we really mean when we use the term cross-culrural?
Each of us has a cultural background, although some are more mixed than others. Our friends, neighbors, coworkers, and patients also have their own cultural backgrounds. Cross-cultural interaction occurs when two cultures come into direct contact with each other. Because of the unique relationship between the pharmacist and the patient, it is essential to find an effective way to communicate across cultures.
While language differences are a significant barrier to effective communication between pharmacist and patient, cultural differences go far beyond this initial hurdle. Cultural background influences patients' …