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NOW Media Campaign Keeps Watch on Primetime Programming; Sets Sights on Television Advertising
Beginning of article
NOW's Watch Out, Listen Up! media campaign, which began last February, is not over yet. Media monitors are already hard at work gathering data for an analysis of primetime programming and advertisements for a report to be issued at the beginning of 2001.
After rating the four major networks in a report released in May, NOW President Patricia Ireland and Los Angeles NOW Vice President Patty Balsama met with top FOX executives about cleaning up their act. New leadership at FOX appeared eager to raise the level of their primetime content. And NBC executives touted their network's top score in women-friendly and diverse programming.
However, it's been business as usual on …
