Classen, Steven D. Watching Jim Crow: The Struggles over Mississippi TV, 1955-1969. Durham, N.C.: Duke University Press, 2004. 248 pp. $21.95.
This book is an original, important work that provides a detailed social history of media activism and communications policy during the civil rights era through its focus on the civil rights movement in Mississippi and television stations WLBT-TV and WJTV in Jackson. Both became the focus of efforts by the NAACP and the United Church of Christ for inclusion of integrationist perspectives and African American personalities in their programming as well as the introduction of non-white station personnel. As illustrated in this well-documented …