It's time to expose the blindspots of the traditional economists and take account of
the natural capital upon which
all of our getting and spending depends.
EXCUSE ME, but I thought this was an economics class. Why are you having my son research environmental issues?" The voice on the other end of the phone, sounding a little irritated and bewildered, belonged to a parent of one of my senior economics students. "Well," I patiently replied, "in a nutshell, it has everything to do with it." A few months later I was talking with a friend about my interest in using economics to promote environmental awareness among high school students. "But isn't economics the …