From the Executive Director

Article excerpt

FOREWORD

Expanding trade is an effective way for countries to develop their economies and reduce poverty. Today s globalizing world offers new market opportunities, but at the same time much greater competition. With new challenges, some find it difficult to know where to turn to for help. That's where the International Trade Centre (ITC) comes in.

ITC has become a centre of excellence in helping developing and transition economies apply practical trade development solutions to reach their fullest potential. From expert trade support advice to capacity building to market intelligence, ITC has helped developing and transition economies become more competitive and integrated in global markets.

ITC has adapted to changes in international business by redefining its services and broadening its partnerships. On this special occasion of ITC's 40th anniversary, we have taken stock of current trade development challenges, as well as our capabilities, so that our partners and clients can gain a rapid overview and better understanding of our efforts in trade development.

Building on International Trade Forum magazine research of the past several years, we compiled a list of trade issues that we believe firms, and countries, consider of particular importance in developing international business. …