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Doing Diversity
Beginning of article
The question isn't why to do it-but how. Here are a few savvy strategies that really work.
To chief executives who "get it," corporate diversity is a no-brainer: Create an organization that respects and welcomes all employees regardless of gender, race, ethnic background and sexual orientation and you win top talent from every group. What's more, you assemble a work force of happy, loyal employees whose diverse perspectives combine to spark innovation and who can market to the spectrum of customer niches from which they hail.
To those who don't get it, the diversity mantra sounds like an ill-conceived liberal notion that hamstrings companies with artificial hiring quotas …
