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Beginning of article

Government agencies must market the unique rewards of a public service career - namely, the opportunity to work in an organization that makes a difference in people's lives.

How well-equipped is your organization to meet the workforce challenges created by massive retirements and a shrinking pool of workers? In the February issue, Part I of this series focused on the dimensions of the war for talent and why government will feel the leading-edge effects of the retirement boom.

If Part I was the bad news, Part II offers good news - proven tactics, already in place, to compete effectively for talent. These include:

* Aggressive recruiting, including marketing public …