Developing a Technology Management Curriculum from the Perspective of Strategic Intent

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Universities throughout the country have become increasingly aware of the competitive environment in which they exist. The emergence of such functional units as extended degree learning programs, satellite extensions, online courses, and corporate education programs and a substantial increase in marketing and advertising campaigns attest to this age of competitive enlightenment. Recent and emerging demographic changes in birth rates and age distribution along with the emergence of colleges that utilize nontraditional delivery methods of educational services are capturing the attention of an increasingly limited pool of students, presenting a real threat to institutional homeostasis. …