Books -- the American Magazine: Research Perspectives and Prospects Edited by David Abrahamson

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* Abrahamson, David, ed. (1995). The American Magazine: Research Perspectives and Prospects. Ames, Iowa: Iowa State University Press. Paperback, $24.95.

This volume answers a long-standing need, and offers a shot in the arm to a neglected area of journalism research. At the mid-year meeting of the Magazine Division of AEJMC at Northwestern University in 1992 an informal discussion arose among the 40 or so assembled scholars about the disheveled state of magazine research. The decision reached there to do something about assembling some corpus of scholarship dealing with magazine journalism resulted in this work.

A recurrent theme of almost all these authors is that …