Asa Media Awards Go to Wsj, Plain Dealer

Article excerpt

Reporters on aging for The Wall Street Journal (WSJ) and The Cleveland Plain Dealer won the 2005 American Society on Aging (ASA) Media Awards, presented at the Joint Conference of ASA and the National Council on the Aging in Philadelphia in March.

Honors in the national category went to Kelly Greene for her extensive work on issues in retirement and aging. Greene writes both for daily issues of the WSJ and the paper's quarterly Encore section. Her weekly column appears in 86 U.S. newspapers and is distributed to almost 10 million households.

The ASA awards jury of both journalists and professionals in aging noted Greene's versatility in covering the age beat. In one front-page WSJ story, "Marketing Surprise: Older Consumers Buy Stuff, Too," she provided a sneak peek at a marketing revolution-decisions by Sony, Ford, Disney and other corporations to target the lucrative 5O-plus market. Another of her articles profiled a special cooking class in New York City. Headlined "Later in Life, Men Find Their Way in the Kitchen," the feature brought to life a small group of retirees grappling with the loss of their wives.

Prior to covering the age beat, Greene covered health policy and wrote the "Heard on the Street" column for the Journal's Southeast and Florida sections. Greene, who received an honorable mention in ASA's 2004 Media Award competition, is a Phi Beta Kappa graduate of Wake Forest University, Winston-Salem, N. …