In this article, the authors outline the experience of teaching and learning in an interactive television (ITV) classroom. Both the instructor and the students experienced significant challenges. The authors relate ITV, thought of as a very mature technology, to product life cycles and business models. Business models focus on expectations of clients, standardization of a process, performance, and efficiency of product delivery. These elements are typically present when a product is in the mature stage of the product life cycle.
INTRODUCTION
Educators have taught courses in interactive television (ITV) classrooms for quite some time. These interactive distance learning …