Teaching Mass Communication: A Guide to Better Instruction

Table of contents

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• Title Page iii
• CONTENTS v
• PREFACE vii
• INTRODUCTION 1
• NOTES 4
• Part I - THE INTRODUCTORY COURSE 7
• Chapter 1 the Basic Course in Mass Communication 11
• NOTES 24
• Chapter 2 - INTRODUCTION TO BROADCASTING 41
• Chapter 3: INTRODUCTION TO PUBLIC RELATIONS 43
• Chapter 4: INTRODUCTION TO FILM 57
• Chapter 5: INTERNSHIP PROGRAMS 71
• Part II APPLIED COURSEWORK 85
• Chapter 6: WRITING NEWS FOR PRINT AND BROADCAST 89
• Chapter 7 Reporting 101
• NOTES 112

• Title Page iii
• CONTENTS v
• PREFACE vii
• INTRODUCTION 1
• NOTES 4
• Part I - THE INTRODUCTORY COURSE 7
• Chapter 1 the Basic Course in Mass Communication 11
• NOTES 24
• Chapter 2 - INTRODUCTION TO BROADCASTING 41
• Chapter 3: INTRODUCTION TO PUBLIC RELATIONS 43
• Chapter 4: INTRODUCTION TO FILM 57
• Chapter 5: INTERNSHIP PROGRAMS 71
• Part II APPLIED COURSEWORK 85
• Chapter 6: WRITING NEWS FOR PRINT AND BROADCAST 89
• Chapter 7 Reporting 101
• NOTES 112
• Chapter 8 Advertising Campaigns 113
• NOTE 124
• Chapter 9 Audio Production 125
• NOTES 137
• Chapter 10 Video Production 139
• NOTES 153
• Chapter 11 Teaching Research Methods to Undergraduates 155
• NOTES 161
• Part III ADVANCED COURSEWORK 163
• Chapter 12 Mass Communication Law 169
• NOTES 184
• Chapter 13 - MASS COMMUNICATION MANAGEMENT 185
• NOTE 196
• Chapter 14 Mass Communication History 197
• NOTES 209
• Chapter 15 Mass Media and Politics 211
• NOTES 223
• Chapter 16: MEDIA CRITICISM 225
• Chapter 17 Media Ethics 235
• NOTES 254
• SUGGESTED READINGS 257
• INDEX 261
• EDITORS AND CONTRIBUTORS 265