Electronic Technology, Corporate Strategy, and World Transformation

Synopsis

How are the new electronic technologies affecting business here and abroad--indeed, the entire world economy--and what are the new business strategies that must emerge from these transformations? Economist, writer, and communications executive Maurice Estabrooks provides a readable, comprehensive survey of how microchips, computers, and other innovations are reshaping the entire world of work--its cultures, organization, and economic systems. With insight and impeccable scholarship he provides concrete evidence of the emergence of artificially intelligent, cybernetic, network-based entities that are creating new links between business and technology itself, links that will profoundly affect the ways businesses create and implement their corporate survival and growth strategies.