Strategic Planning and Multinational Trading Blocs

Synopsis

Cross-border investments and cooperative business ventures are driving the global economy on an unprecedented scale. Business professionals and policy makers must be aware of the potential of trading blocs as a competitive weapon. Delener examines the rationale for international trading blocs and free trade with a focus on the implications for strategic planning of firms and national industry sectors. He looks at the development and conditions of the major existing regional trading blocs and discusses the crucial issues that will impact those who do business within them. The book provides professionals, researchers, and students a firm grasp of the issues of central importance to strategic planning in global corporations and multinational trading blocs.

Additional information

Contributors:
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1999