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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
By Ronald D. Michman, Alan J. Greco
284 pages
- Contributors:
- Publisher:
- Quorum Books
- Place of publication:
- Westport, CT
- Publication year:
- 1995
- Subjects:
Synopsis
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating ...
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
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Table of contents
The first page of every section is available free to non-members – click a section heading to start reading now!
- Title Page iii
- Contents vii
- Preface ix
- Acknowledgments xi
- Chapter 1 - Department Stores: Dinosaurs and Champions 1
- Chapter 2 - Mass Retailers: Gone Are the Days 23
- Chapter 3 - The Old Five-And-Dime: an Endangered Species 49
- Chapter 4 - Supermarkets: Competitive Victims 71
- Chapter 5 - Discounters: Challengers and Warriors 95
- Chapter 6 - Specialty Clothing Stores: Battling the Giants 119
- Chapter 7 - Home Improvement Centers: a New Powerhouse 141
- Chapter 8 - Hamburgers: Gold in Those Hills 165
- Chapter 9 - Hotels: Adventures in Lifestyle Market Segmentation 187
- Chapter 10 - Credit Cards: the Plastic Wars 209
- Chapter 11 - In-Home Shopping: Retailing without Walls 231
- Selected Bibliography 253
- Title Page iii
- Contents vii
- Preface ix
- Acknowledgments xi
- Chapter 1 - Department Stores: Dinosaurs and Champions 1
- Chapter 2 - Mass Retailers: Gone Are the Days 23
- Chapter 3 - The Old Five-And-Dime: an Endangered Species 49
- Chapter 4 - Supermarkets: Competitive Victims 71
- Chapter 5 - Discounters: Challengers and Warriors 95
- Chapter 6 - Specialty Clothing Stores: Battling the Giants 119
- Chapter 7 - Home Improvement Centers: a New Powerhouse 141
- Chapter 8 - Hamburgers: Gold in Those Hills 165
- Chapter 9 - Hotels: Adventures in Lifestyle Market Segmentation 187
- Chapter 10 - Credit Cards: the Plastic Wars 209
- Chapter 11 - In-Home Shopping: Retailing without Walls 231
- Selected Bibliography 253
- Index 257
- About the Authors 265