By Gary C. Woodward
In today's world of instant communication, we often marvel at the ability of a public figure to handle a hostile audience. Persuasive Encounters studies successful persuasion against tough odds. Through the analysis of specific historical and rhetorical evidence, the book illustrates and sometimes challenges the viability of current abstract models. This book demonstrates that the understanding of communication processes can never be very far from the analysis of communication events. It goes on to show that confrontations can be positive forces for change.