The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism

Synopsis

A historical and descriptive study of the United States/Canadian mass communications "border war," this volume centers on millions of dollars spent annually by companies to advertise on U.S. border stations. Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). He focuses on Canada's vision of the U.S. media--a "modern Trojan Horse" that has penetrated domestic media and will ultimately absorb Canadian culture and identity.