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Managing Corporate Culture, Innovation, and Intrapreneurship
By Howard W. Oden
296 pages
FREE for a limited time
- Contributors:
- Publisher:
- Quorum Books
- Place of publication:
- Westport, CT
- Publication year:
- 1997
- Subjects:
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Synopsis
To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture--one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements--innovation, intrapreneurship, and corporate culture--and points out how these three elements can be integrated to ...
To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture--one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements--innovation, intrapreneurship, and corporate culture--and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.
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Table of contents
The first page of every section is available free to non-members – click a section heading to start reading now!
- Title Page iii
- Contents v
- Preface and Introduction ix
- Chapter 1 - Introducing the Corporate Innovation Process 1
- Part I - Developing an Innovative Corporate Culture 25
- Chapter 2 - Integrated Strategic Planning for Innovation 27
- Chapter 3 - Continuous Cultural Change and Improvement 50
- Chapter 4 - Changing Organizational Behavior and Structure 71
- Chapter 5 - Reengineering Organizational and Venturing Processes 93
- Part II - The Corporate Venturing Process 119
- Chapter 6 - Idea Generation; Start Concept Development 121
- Chapter 7 - Concept Evaluation; Finish Concept Development 141
- Chapter 8 - Start Technical Development; Preliminary Design and Review 161
- Chapter 9 - Prototype Build and Test; Final Design and Pilot Production 183
- Chapter 10 - Developing New Business; Launching the New Product 203
- Part III - Extensions of the Corporate Venturing Process 223
- Title Page iii
- Contents v
- Preface and Introduction ix
- Chapter 1 - Introducing the Corporate Innovation Process 1
- Part I - Developing an Innovative Corporate Culture 25
- Chapter 2 - Integrated Strategic Planning for Innovation 27
- Chapter 3 - Continuous Cultural Change and Improvement 50
- Chapter 4 - Changing Organizational Behavior and Structure 71
- Chapter 5 - Reengineering Organizational and Venturing Processes 93
- Part II - The Corporate Venturing Process 119
- Chapter 6 - Idea Generation; Start Concept Development 121
- Chapter 7 - Concept Evaluation; Finish Concept Development 141
- Chapter 8 - Start Technical Development; Preliminary Design and Review 161
- Chapter 9 - Prototype Build and Test; Final Design and Pilot Production 183
- Chapter 10 - Developing New Business; Launching the New Product 203
- Part III - Extensions of the Corporate Venturing Process 223
- Chapter 11 - Customizing the Corporate Venturing Process 225
- Chapter 12 - Guidelines for Innovators and Intrapreneurs 242
- Appendix - Integrated Venture Map Ivm 261
- Selected Bibliography 265
- Index 271
- About the Author *