Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency

Synopsis

Combing postcolonial and postmodern theory with global management strategic theory, Olson (Ball State U.) tries to account theoretically for the several recent ethnographical studies suggesting different interpretations of television programs and film by a variety of international audiences. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Additional information

Contributors:
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 1999