Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators


"This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication." Public Relations Review

Additional information

Includes content by:
  • Hal A. Lacy
  • Bud Heck
Publisher: Place of publication:
  • New York
Publication year:
  • 1987