McDonaldization Revisited: Critical Essays on Consumer Culture


An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The MacDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

Additional information

Includes content by:
  • Mark John S. Caputo
  • Martin Parker
  • Jane A. Rinehart
  • John S. Caputo
  • Steven Miles
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1998