The Business of Public Relations

Synopsis

Using systems theory, this volume approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. The book also presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance.

Additional information

Contributors:
Publisher: Place of publication:
  • New York
Publication year:
  • 1987
Subjects: