Eisenhower and the Mass Media: Peace, Prosperity, & Prime-Time TV

Synopsis

Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's 'Golden Age.' In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's tremendous popularity was partly a result of his skillful use of the new medium of television to broadcast his achievements to the American public.