Undressing the Ad: Reading Culture in Advertising

Synopsis

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, & gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective & explore how representation in advertising upholds certain economic & political structures & subverts others, & exposes the myth that advertisements are merely messages aimed at selling goods & services. Rather they are texts that shape contemporary culture & shape our images of ourselves.

Additional information

Contributors:
Includes content by:
  • Katherine T. Frith
  • Marshal McLuhan
  • Elizabeth Pauline Lester
  • Matthew P. McAllister
  • Morris B. Holbrook
Publisher: Place of publication:
  • New York
Publication year:
  • 1997
Subjects: