Strategies for Business in Mexico: Free Trade and the Emergence of North America, Inc.

Synopsis

As decisively as the collapse of the Soviet Union signaled a most definite conclusion to that utopian undertaking gone mad, so has NAFTA ended an economic counterpart in Mexico. The United States and Canada are embarking on a grand experiment, incorporating Mexico into their very own economies, creating the largest trading bloc in the world consisting of more than 360 million consumers in an economy that will surpass seven trillion American dollars. For corporate America, an enormous opportunity lies in the integration of the Mexican nation into the economic and social fabric of North America. International business consultant and economist Louis Nevaer explains what these opportunities are and offers sage advice on how U.S. corporations can capitalize on them.

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