Relationship Marketing: Successful Strategies for the Age of the Customer

Synopsis

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

Additional information

Contributors:
Publisher: Place of publication:
  • Cambridge, MA
Publication year:
  • 1991